Blue bunny tags on Plymouth and Launceston ordnance survey map
90 x 100cm Signed
Freehand PURE tags on an original ordnance survey map
Detournement can be defined as a variation on previous work, in which the newly created work has a meaning that is antagonistic or antithetical to the original. The original media work that is détourned must be somewhat familiar to the target audience, so that it can appreciate the opposition of the new message. The artist or commentator making the variation can reuse only some of the characteristic elements of the originating work.