Birthday - Bunny Tag Detournement
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I have been going on a number of PURE EVIL PICKERS trips across the USA visiting various cities and now I'm starting to pick a few choice UK pieces, and I was struck by this iconic torn ad, harvested from the streets of London.
Each piece is an unique work of art..
Spray Paint Bunny Tag with freehand PURE tags on 83 x 105 cm multilayered Advertising poster from Old Street London. Sweet Pickings indeed.
IT LOOKS SICK.
Detournement can be defined as a variation on previous work, in which the newly created work has a meaning that is antagonistic or antithetical to the original. The original media work that is détourned must be somewhat familiar to the target audience, so that it can appreciate the opposition of the new message. The artist or commentator making the variation can reuse only some of the characteristic elements of the originating work.